Stellantis
Stellantis wanted to find a way to combat slow car sales during the holidays. By emphasizing adventure and togetherness, we created a campaign that didn’t just sell vehicles—it sold possibilities.
December presents two significant hurdles: tightened consumer budgets and cold winter weather that keeps people at home. But Stellantis had other plans—they wanted to remind everyone that the best gift this season comes with a steering wheel and the best offers of the year.
The challenge was standing out in a highly competitive automotive market during the holiday season—a time when every brand vies for attention. We saw an opportunity to elevate the vehicles beyond mere transportation by showcasing their role in creating unforgettable moments, leveraging both their best-in-class features and the emotional pull of holiday adventures.
Consumers see vehicles not just as tools but as enablers of life’s memorable moments. Whether it’s transporting gifts, taking road trips to visit loved ones, or navigating winter weather to a desirable destination. This insight informed our approach to position our vehicles as more than machines.
Our ad taps into the powerful idea of adventure with our vehicles as the gateways to possibilities. To capture this, we use sleek transitions and some serious holiday magic where one scene flows seamlessly into another. Building excitement and conveying endless possibilities for every type of journey. Retail messaging punctuates the narrative with clear, straightforward offers that are easy to understand.
“We crafted a campaign that went beyond selling vehicles—it invited people to embrace the endless possibilities they represent.” said Vini Dalvi, CCO